Legends shine in virtual game for the SHOUTOUT campaign!
Some of the greatest players in Whitehawk and Dulwich Hamlet Football Club’s illustrious histories took to the stage once again in a 3-3 thriller at the TerraPura yesterday, as the two teams shared the spoils in the inaugural SHOUTOUT For Mental Health Cup on Twitter.
The match, part of the two club’s innovative campaign to raise funds for their local MIND Charities, saw Hamlet legend Edgar Kail skipper the South London side, as current Hamlet striker and Hawks legend Danny Mills played in both teams. The match included stars past and present including Hawk’s Sergio Torres and Jake Robinson, and young Hamlet player Peter Crouch!
It was Mills who popped up in the last seconds of normal time to equalise for the Hawks, taking the match to penalties, with Hamlet’s Nyren Clunis scoring the final penalty to tie the shoot out at 3-3, giving both clubs a share of the spoils.
The match was a ‘Twitter only’ game, written by Hawks fan and Writer/Director of the Theatre FC company Paul Hodson, assisted by Hawks’ Head of Commercial & Marketing, Kevin Miller.
“We scripted the whole game, and played it out, ‘as live’ from 1:30pm, with kick off at 2pm” said Miller. “Our Head of Media Adam Hart then posted the tweets ‘as they happened’ as Dulwich’s social media team followed the action, relaying the match via retweets to the Hamlet fans”
The match was sponsored by Specifeye Health and Wellbeing, with the matchball sponsored by resourced based organisation Pledgeball
Hawks fans watch the match unfold on twitter and was joined by Danny Mills for some of the second half
Danny Mills, who is spearheading the Shoutout campaign, got into the spirit of the day by posting pre and post match videos, and was delighted with the response.
“To be fair I wasn’t sure what to expect, but once the game got under way, it played out as it would during a regular game!” He added, “The guys put together a brilliant, exciting match, and huge thanks to everyone involved for making it happen, and raising funds and awareness for the campaign.”
The Shoutout For Mental Health Campaign is a campaign running throughout February by both Whitehawk and Dulwich Hamlet Football clubs, to highlight and raise awareness of mental health issues during the pandemic, and as a consequence raise funds for their two local MIND Charities, Mind in Brighton and Mind in Lambeth & Southwark.
The next big event is tonight (Monday 8) from 7-9pm, as London Radio Station K2K Radio invites fans to dedicate a song and to ‘Shoutout’ to someone they know.
The show is hosted by Whitehawk’s ‘Odds N’ Evens’, and you can listen by visiting K2Kradio.com from 7pm.
The SHOUTOUT FOR MENTAL HEALTH campaign is one of the most comprehensive partnerships between two footbal clubs ever. Mental Health issues, particularly amongst young men, have risen sharply since the pandemic began. New research commissioned by Mind in partnership with the English Football League compares new polling data from YouGov with the same survey from 2009. The survey reveals that while some progress has been made, young men especially, feel worried or low, more regularly than ten years ago and are consequently twice as likely to feel suicidal.
To donate, visit the JustGiving site:
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